Basics of Typography
Typography is the art and technique of arranging type to make written language legible, readable, and appealing when displayed. The arrangement of type involves the selection of typefaces, point size, line length, line spacing, and letter spacing.
1. What is Typography?
Typography is the study and description of writing systems in terms of letter-forms and their arrangement. Typography includes the study: letter-forms and how they relate in a visually pleasing limb. It is impersonable as the arrangement and design of human ink.
Design principle, organization, and interplay define who and what we represent or are, so understanding typography is essential to understanding our visual impact within any sky minded space/physical environment and interpersonal context (e.g. business, websites, social).
Further, true typography is holistic and functional; as typography relinquishes its sheet liner status, transitions from kerning, to a legible type layer, to semantic types (e.g. headers, typeface specific to meaning or utility, body text).
An understanding typography enables designers to achieve a legible legibility that is not reliant on technological verbiage. Typography is fundamentally concerned with clarity, readability and legibility.
2. How is Typography Important in Poster Design?
We all more or less know about the importance of typography in design. You can make your designs look more appealing.
Finesse of the usage of typography can break through the barriers of designs coming from a particular region or country. With the easy templates out there and plenty of courses regarding how to create posters, you can set your designs right from the start.
3. What Is the Purpose of Typography on a Poster?
When designing a poster, there is more to do than decide on a typeface. Other paper properties must align to protect against the poster or logo being damaged, or to have the correct grip for hanging. Typography has various functions on a poster besides font choice. This includes usage of space around the photograph, for example where it may be too cramped for the people in the photograph to be legible. Many users want posters to illustrative, representing the subject, and therefore, reading emphasis is placed on larger shapes and characters.
This is known as headlines or a focus text. For this style of poster, rather than wrapping text around the photograph, it's important for the letter spacing to be dense and the text to be more easily distinguishable. Another way to use typography on a poster is to eliminate the space between the language and the text; such text-only posters appear more 'loud'. Other text arrangement can vary from what is known as a guideline, an image, block layout, grid, story boards and posters are an example of a layout that places each part or function of the poster before you can judge the file and see the finished product. If you have no idea how to to make another style you can sample on a social media, sites such as Five sheet metal.
Typography is the art and technique of arranging type to make written language legible, readable, and appealing when displayed. The arrangement of type involves the selection of typefaces, point size, line length, leading, spacing and kerning.
